Allison Joy:
M.A., M.Dip. MCIM, MPNLP
AJ-Marketing Writing is a service I started to support companies, of any size, with business and marketing communications, which includes proofreading, copy editing and writing of all kinds.
I'm a marketing communications and writing professional with over 25 years’ experience. I have worked in every marketing discipline from strategic planning to tactical delivery and execution. I have been managing editor of newsletters and magazines and have written and proofread more pieces of copy that I care to remember. Communications emerged as my favoured marketing speciality. My passion is writing. So when deciding on my freelance career, I chose to fuse my love for words with the varied architecture of marketing. Also, my fascination for grammar drew me to the proofreading profession, and I found plenty of opportunities to explore and develop this craft in my marketing career. Artfully arranged words form the essence of good advertising and promotion. They also deliver messages that strengthen a company’s voice; that expression we want people to associate with the heart of our company. The tone, accuracy, fluidity and attention to detail we include in the written word suggests that same approach in our business dealings. This voice is part of the unified image we choose to portray to the world. It takes a long time to establish, and one poorly written communication can ruin years of hard work. I love to learn, and life provides many opportunities to do so. I’ve been fortunate in that respect having had opportunities to train with some incredibly talented teachers and mentors. My intent now is to use what I’ve acquired to help and support others. I find it satisfying to witness change and transformation whether that change evolves an individual, an endeavour or both. These shifts in people's lives shape the magic that drives and motivates me. I am interested in all manner of subjects. I study theories and philosophies, some quite profound, many transformative. I embrace all topics around personal development which is why I studied coaching and NLP. I keep in fashion with writing, marketing and communication trends. It’s a subject of constant change and evolution, and I seek to be on the cutting edge of new thought, ever renewing, ever evolving, ever learning.
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