I’m not sure about you, but when I look around the social media space I feel overwhelmed at the number of different platforms available. I think in general most of us focus on the hierarchy of social media sites, Twitter, Facebook and LinkedIn. But are we missing a trick?
An article by Constant Contact reveals that Instagram is advancing as a perfect platform for small businesses, and has produced a guide specifically for the audience. I think it’s well worth a look, not only from the perspective of how to use the tool, but also to see real life examples of how small businesses are working in this space.
Instagram is a highly visual tool, great for showcasing products and offerings and allowing you to connect with your customers. It’s compatible with and mainly accessed by mobile devices which I felt was an important point, why? Because according to a report by CamScore, the majority of internet access now takes place on mobile apps, which in turn provides opportunity to reach new audiences.