What’s in a Twitter header? Hmm, I wonder how many of us in small business have considered that question. I know when I was setting up my Twitter site, the cover photo image was less important to me than showcasing my logo. In fact, the image I chose as my cover photo was a cropped portion of my logo, with my focus here around ‘consistent branding’.
Now though it’s clear there’s more to a Twitter cover photo, or any social media cover photo for that matter, than meets the eye. In fact, it could be argued that it’s the most impactful part of the tool. After all it occupies the primary position of the platform which is the seat of the ‘first impression’. And how many seconds do we have to make a good first impression? Seven! Therefore your header should embody the overarching concept of your undertaking, you need it to reflect your ethos and then your customers will resonate with your story. A well thought out image for your Twitter cover photo can talk in spades.
This HubSpot blog presents a number of good real-life examples of organisations doing it right. You’ll find some examples abounding with energy while others more subtle, but they all have one thing in common, they all reflect the grassroots tale of why they exist.