Marketing Coaching and Mentoring

As a coach, I primarily serve as an enabler.  Coaching is useful for those who feel stuck, not knowing what to do  to promote their business an product offerings. It’s easy to become overwhelmed with the numerous options available.  Moreover, it's a daunting task if you have little or no marketing knowledge.

Few of us take the time to analyse where we are now and where we need to be in the future.  We're too busy taking care of business. 

But coaching provides a space and time out for consideration.  It provides the means to pass through confusion into clarity so that you can make effective marketing decisions. 

Coaching is about designing the business and life you desire. Just like a sports coach supports an athlete to mastery in his field, a marketing coach will help you gain proficiency in your marketing endeavours.

The ICF defines coaching as “an ongoing relationship which focuses on clients taking action toward the realisation of their vision, goals and desires.  Coaching uses a process of inquiry and personal discovery to build the client’s level of awareness and responsibility, and provides the client with structure, support and feedback”

Coaching provides structure and space for:
  • Getting clear and finding direction
  • Challenging limiting beliefs
  • Challenging current realities
  • Defining a clear mission and purpose
  • Thinking about what you really want and what is most important
  • Identifying and creating new choices
  • Defining a plan of action
  • Self-evaluation and renewal

My coaching is holistic which means it addresses all aspects of a client’s life.  It is a dynamic partnership which generates satisfying results in personal and professional endeavours .  The coaching intent can be specific, like how to craft a mission statement, or broad like inspiring long-term strategic direction.
 
This option is relevant for those who need to re-establish their life and business goals. It's works to evoke focus and inspire motivation to take action.  It brings with it the accountability to make changes that enable you make better choices.

The Process

Coaching appointments usually last fifty minutes - depending on circumstances - and usually conducted by telephone, although face to face can be arranged.

 I believe coaching should be accessible to everyone and that is why I set reasonable rates. Most clients find that a course of between eight and twelve weeks is most effective, with one session each week.  However individual requirements may vary and frequency can be adapted to fit.