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Every communication that emanates from your business either strengthens or weakens your brand. Consistency in message, tone and voice are vital. Whether you’re communicating to your customers, suppliers or stakeholders, a consistent, polished house style provides a professional edge for your brand’s image. Whether you are creating a brochure, styling an advert, considering a press release or merely composing an email, you need to draw out and elevate that brand ‘personality’ and positioning.
A communication in any form, whether a company brochure or a random email is in effect the face of your company. Errors or badly written content reflect negatively on the brand. Effective writing takes time and care. and can deflect you away from running your business. You need to be confident the words pouring out from your company are reflective of the brand image.